describe heinrichs ethos to me, and tell me exactly what he did to make you think that.

2300 years ago, Aristotle wrote downwards the hush-hush to being a persuasive speaker, the secret which forms the basis for nigh every public speaking book written since and so.

Do you know the secret?

If you don't, yous might be wondering what a 2300-year-old theory has to do with public speaking in the year 2010.

In a give-and-take — everything!

In this article, you'll learn what ethos, desolation, and logos are (the cloak-and-dagger!), and what every speaker needs to empathize well-nigh these three pillars of public speaking.

What are Ethos, Pathos, and Logos?

And so, what are ethos, desolation, and logos?

In simplest terms, they represent to:

• Ethos: brownie (or grapheme) of the speaker
• Desolation: emotional connectedness to the audience
• Logos: logical argument

Together, they are the three persuasive appeals. In other words, these are the iii essential qualities that your spoken communication or presentation must have before your audience volition have your message.

Origins of Ethos, Pathos, Logos — On Rhetoric by Aristotle

3 Pillars of Public Speaking

1. Ethos, Desolation, Logos - Introduction
2. Ethos - Speaker Credibility
   • What is Ethos?
   • How to Establish Ethos
3. Pathos - Emotional Connection
   • What is Desolation?
   • How to Develop Pathos
4. Logos - Logical Argument
   • What is Logos?
   • How to Convey Logos

Written in the 4th century B.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into On Rhetoric, including his theory on the iii persuasive appeals.

Many teachers of communication, speech, and rhetoric consider Aristotle's On Rhetoric to be a seminal work in the field. Indeed, the editors of The Rhetoric of Western Thought: From the Mediterranean Globe to the Global Setting call it "the most important single work on persuasion ever written." It is difficult to fence this claim; almost advice from modern books tin can exist traced back to Aristotle's foundations.

In The Classic Review, Sally van Noorden points to George Kennedy's modern translation as the standard reference text for studying On Rhetoric. Kennedy's translation is the source that I use. (At the fourth dimension of this writing, it is available from amazon.com for $24.56, xviii% off the list price.)

Ethos

Before you tin convince an audience to accept annihilation you say, they accept to accept you as apparent.

There are many aspects to edifice your credibility:

• Does the audience respect you lot?
• Does the audience believe you are of good grapheme?
• Does the audience believe you are generally trustworthy?
• Does the audience believe you are an authority on this speech topic?

Keep in heed that it isn't plenty for you lot to know that you lot are a credible source. (This isn't nigh your confidence, experience, or expertise.) Your audition must know this. Ethos is your level of credibility as perceived past your audience.

Nosotros will ascertain ethos in greater detail, and we will study examples of how to establish and build ethos.

Pathos

Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience.

• Do your words evoke feelings of … beloved? … sympathy? … fear?
• Do your visuals evoke feelings of compassion? … envy?
• Does your characterization of the competition evoke feelings of hate? contempt?

Emotional connexion tin be created in many ways by a speaker, perhaps about notably by stories. The goal of a story, chestnut, analogy, simile, and metaphor is oft to link an aspect of our main message with a triggered emotional response from the audience.

We will report pathos in greater item, and await at how to build pathos by tapping into different audience emotions.

Logos

Logos is synonymous with a logical argument.

• Does your message make sense?
• Is your bulletin based on facts, statistics, and evidence?
• Will your call-to-activeness atomic number 82 to the desired event that you promise?

We will meet why logos is critical to your success, and examine means to construct a logical, reasoned argument.

Which is most important? Ethos? Pathos? or Logos?

Suppose ii speakers give speeches about a new corporate restructuring strategy.

• The offset speaker — a grade nine pupil — gives a flawless speech pitching strategy A which is both logically sound and stirs emotions.
• The second speaker — a Fortune 500 CEO — gives a slow speech pitching strategy B.

Which speech is more persuasive? Is the CEO'south oral communication more persuasive, simply because she has much more than credibility (ethos)?

Some propose that pathos is the most critical of the 3. In You've Got to Be Believed to Exist Heard, Bert Decker says that people buy on emotion (pathos) and justify with fact (logos). Truthful? Y'all decide.

Aristotle believed that logos should be the most important of the 3 persuasive appeals. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal. That is, if you demonstrated logos, you should not need either ethos or pathos.

However, Aristotle stated that logos alone is not sufficient. Not only is it non sufficient on its own, but it is no more important than either of the ii other pillars. He argued that all three persuasive appeals are necessary.

Is he right? What do you think?

Side by side in this Series…

In the next commodity of this serial, we examine ethos in greater detail.

is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avert Suicide past PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and married man who resides in British Columbia, Canada.

ulrichcoliould.blogspot.com

Source: http://sixminutes.dlugan.com/ethos-pathos-logos/

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